If you have your website, chances are you already have heard about SEO. SEO is considered one of the fundamental website marketing tactics that helps boost your site’s brand and visibility.
While there are numerous resources to help you learn about SEO, let us give our two cents on the topic and state the importance of rank tracking with regards to SEO. Read on to learn more about SEO.
What Is SEO?
SEO stands for Search Engine Optimization. In simple terms, it means to optimize your site, so it gets a higher rank on search engine page results. The easier it is for your audience to find you, the better traffic your site will have.
As implied from the name, SEO is solely focused on search engines and how they deal with websites.
For instance, if you run a fitness blog, you would want your site to be the first thing people see when they Google the search phrase ‘fitness tips and techniques.’ But there are multiple sites with similar content, and to get a better ranking, you need to optimize your content and website, so that it looks attractive to the search engine bots.
This requires a lot of creative, technical, and analytical work.
How To Improve SEO: SEO Tips
You will have to focus on both the technical aspects and quality content to make your website click with popular search engines.
You need to understand how a particular search engine crawls for web pages and the criteria it uses to assign ranks to websites.
Search engines look for pages that are relevant to the search phrase. They give higher preference to quality content. They assess this by crawling through your website content and evaluate it against the search term. The quality of your site is determined by various factors like site engagement, performance, content originality, and so on.
Some of the criteria used for ranking are:
- Keyword usage
- Social metrics
- Traffic, user and usage data
- Domain level brand features
- Page-level keyword agnostic features
- Page-level link features
- Domain level link authority features
There are certain best practices like keyword research, rank tracking, keyword targeting, and many other on and off-page SEO techniques that you can do to improve your site.
With the competition in the online world increasing day by day, SEO has become more complex than ever. Search engines are continually evolving, as well. You also need to track and understand new technologies and trends like continuously:
- Emerging search engine trends like voice search and image search
- Algorithmic changes to search engine ranking algorithm
- Technical advancements like machine learning
- Audience behavior and changes in perception
Types of SEO
As you start improving your site focused on SEO, you will realize that there are two types of SEO activities in general. Here is a brief description of your understanding
On-page SEO consists of all tasks you carry out on your website like content optimization, website design, and coding.
Here is a list of on-page SEO tasks:
- Using proper meta tags
- Structured content with proper headings
- URL structure made relevant and descriptive
- Image SEO (making use of alt text, captions)
- Structured data
- Speeding up website load time and performance
- And so on
Off-page SEO refers to all the activities you try to boost your SEO via backlinks and other third-party help. Some ways to gain more backlinks are:
- Email outreach
- Content submissions
- Guest blogging
- Social media integration
- Making use of Influencers
- Providing valuable content that can be used as a reference by other people.
- And so on.
Importance Of Rank Tracking
Rank tracking is a significant part of any SEO effort. It gives the metric for you to gauge the impact of your SEO activities. You get to know how well your website fares against the competition. It gives a way to measure your success and direct your SEO efforts to be more profitable. Here are some benefits of using a rank tracking service:
- It helps you identify what works and what does not
- It can help boost your revenue
- Helps monitor competitors
- You can quickly troubleshoot traffic drops and take proper action in time
- It can help you assess any issues with a particular keyword
How To Use Rank Tracking To Your Advantage?
To begin with, narrow down your keywords list and work with a manageable list. Focus on relevant keywords and make use of multiple tools to corroborate results. You can then correlate the keyword ranking reports and results with other analytical data.
This is when Rankchecker.io helps you out. It is a free keyword rank checker. You can start using this tool right away as it is entirely free and offers accurate rank tracking. It supports rank tracking for a range of countries and languages.
While Rankchecker.io is going to roll out a new feature that will enable you to compare your ranking with that of your competitors, some of its other prominent features are:
- Domain or page ranking
Rankchecker.io allows you to check the ranking for your domain keywords every 15 minutes.
- Desktop or mobile device-specific rank tracking
The Google search ranking algorithm for mobile devices is different from that of the desktop. Rankchecker.io allows you to run device-specific tracking for better optimization on both types of devices.
- Geographically specific rank tracking.
Google ranks differ hugely based on regional preferences like languages and local search terms. Ranckchecker.io lets you accurately track region-specific ranking results. You can choose any location and find your local rankings in that area. This can be very helpful for local shops and services that operate within a particular geographical location.
Keep monitoring your rank regularly with keyword rank checker and make the necessary improvements to boost your SEO.
The Wrap Up
So, keep a close eye on your keywords’ ranking with the help of rankchecker.io. Modify your keywords for better ranking, write SEO-friendly content, and make use of conversion data like sales metrics, leads, event registrations and so on to gauge keyword performance.
Understand the criteria used by search engines to rank your pages, and improve your website’s SEO on the go.
Don’t forget to check out Rankchecker’s new features as we keep them rolling!