There were simpler times when PageRank was the only metric you had for measuring your SEO success. But now, SEO has various metrics to focus on. The result – you tend to miss out on this most important metric of all, PageRank.
Let us refresh you with the importance of tracking PageRank, how it works, and how good SEO can push your site to a higher position.
What is PageRank?
In simpler terms, PageRank is the numeric value Google assigns to indicate the importance of a particular page. It is the basic system for assigning page authority used by the Google search algorithm since its inception.
A PageRank value is assigned to each link. The higher the PageRank, the more authority the link has. So for a page to rank higher, it should have a good quantity of quality links pointing to it.
The search engine will analyze all the links and pages for a search query and score them on a logarithmic scale of 0 to 10. A low score of 0 represents a low page authority, and the highest score of 10 indicates a very high link authority. In comparison, PageRank of 10 has the same authority as that of thousands of PageRank 1 links.
How Does PageRank Work?
Google’s current PageRank algorithm is far more complex than its initial conception. While it still uses link authority as the major factor for Google ranking, the actual algorithm has been updated to include several more factors to measure a site’s trust factor.
Every link to a site or page is considered and evaluated based on its quality. For instance, if 10 links connect to a page, not all of them are given the same weightage when calculating the overall page rank for that page.
The page rank of a site will be a calculation based on the page ranks of all pages linking to it.
Some of the factors used for calculating page rank are:
- Anchor text
Anchor text is the actual text you attach to an underlying link. It should be descriptive and match the keyword phrases used in search queries.
But overusing anchor texts and link building without relevant content can lead to penalties and algorithmic adjustments
- Probability of the link being clicked.
The link’s probability of getting clicked is a key factor determining the ultimate ranking for a page. In the early algorithm models, all links on the page were assigned equal weight. But with the 2004 Reasonable Surfer Update, the algorithm will now assign different values to the links depending on their likelihood of getting clicks. For instance, a link to purchase or subscribe will get clicked a lot more than a link to the Terms And Conditions page.
- Internal links
Internal links are those links that you provide to allow for easier navigation and content structure within your page. When you have a good internal linking structure, you can ensure a good page rank even for sites that lack external links.
- NoFollow Links
NoFollow links have a no-follow attribute specified as a way to shape up the flow of PageRank. But this method is no more applicable as Google ignores this attribute and will distribute the PageRank across all specified links regardless of the No-follow attribute.
Why Isn’t PageRank As Popular As It Was Before?
Previously Google provided a PageRank Toolbar to view the PageRank and similar details for any web page. But it became a little counterproductive as webmasters started obsessively focusing on SEO tactics solely geared towards PageRank rather than focus on quality content.
By hiding the PageRank score from public view, Google tried to rein back such brute force tactics and ensure that rank manipulations don’t happen anymore. The toolbar was retired in 2016.
Why Should You Still Focus On PageRank?
While PageRank may have been hidden from public view, it is still very much the official way to assess a page’s significance. Google still uses the PageRank algorithm to assign authority to your web pages, and understanding how it works is a better way to improve your SEO rather than make guesstimates.
For a better measurement of PageRank, you can use a third-party website rank checker like Rankchecker to check keyword rankings. Here are some things you absolutely must understand about Page Rank:
- PageRank has no direct relation with traffic
- It is determined by the quantity and quality of incoming links and is specified as a numeric value on the scale of 0 to 10, 10 representing the utmost significance.
- PageRank score indicates the level of credibility for your site.
- You need to take actionable efforts into improving your PageRank as it is still used by Google to determine your page authority.
- Better PageRank can help you bid higher for ad spots and sponsorship posts
- Better PageRank can help gain better backlinks
- Better Page Rank improves your SEO and gets you higher positions in SERPs.
Tips To Getting Better Page Rank
- Create unique quality SEO optimized content for your blog and web pages
- Make use of proper content structure with efficient use of header tags and keywords
- Get quality and relevant backlinks for your pages. As not all links are given the same weight, getting backlinks from relevant sites with good content makes sense. Some ways to get backlinks include guest posting, forum posting, broken link building, and email outreach campaigns
- Make quality articles and guest post submissions to sites with high Page rank and include link backs to your site. You can also submit your blogs to high ranking web directories.
- Make sure your site has a proper structure so that Google can index your site properly
- Follow a solid internal linking structure.
- Fix broken links and setup necessary redirections as and when required.
As you can see, PageRank is an important metric you must keep your eyes on. It determines your page authority and helps you analyze the quality of your backlinks. So, get your hands on Rankchecker, the best page rank checker, and optimize your SEO strategy now.